REALx Sessions
Stronger Together: The Real State of Real Estate
12:00 - 2:25 p.m. ET / 9:00 - 11:25 a.m. PT
Tamir Poleg, Chief Executive Officer, Real
Samir Dedhia, Chief Executive Officer, One Real Mortgage
Big things are happening in real estate—are you ready? Join Real CEO Tamir Poleg as he kicks off our biggest virtual event of the year with a high-energy look at where the industry is headed and why community is the ultimate game-changer.
We’re doubling down this year by bringing you real talk on real trends, including an insider’s look at the mortgage market with Samir Dedhia. From shifting markets to unstoppable momentum, this session is all about how sticking together, staying ahead, and thinking bigger will set us up for our best year yet.
If you’re ready to own the future, don’t miss this.
The Bulletproof Marketing Machine
Sharran Srivatsaa, President, Real
Join us for 'The Bulletproof Marketing Machine' and hear directly from the master himself, Sharran Srivatsaa. This session will equip you with actionable strategies for creating a robust marketing system. You'll learn specific tactics to generate a consistent flow of leads, build a reliable marketing engine, and walk away with practical tools and frameworks for sustained marketing success.
The Art of Storytelling in Real Estate Marketing
Matt Lionetti, Content Creator and Agent, Real
Great marketing isn’t just about selling—it’s about storytelling. In this engaging session, discover how to craft compelling narratives that connect with clients on an emotional level, build trust, and make your brand unforgettable. Learn the key elements of effective storytelling in real estate marketing and how to use them to elevate your messaging, create deeper client relationships, and drive business growth. Whether you're marketing a listing, your personal brand, or your business, mastering the art of storytelling will set you apart.
Strategies for Sustainable Success
Daniel Stover, Founder & Chief Executive Officer, Ensight Partners
Melissa Parnell, Executive Coach, Leadership Consultant, Ensight Partners
Establishing a cohesive team or taking on your next business venture requires mindful leadership, accountable groups, frictionless communication and harmonious diversity. Join Ensight Partners for an interactive session with clinical psychologists diving deeper into the practical strategies for balancing your mental health and business goals. Get ready to learn the frameworks, examples, and actionable tools designed to help entrepreneurs like you create sustainable systems that empower the life you’ve always dreamed of.
How to Become the ‘Local Trusted Agent’
Moderator: Nicole Stanbra (Team Leader, The Stanbra Team)
Panelists: Alyssa Curnutt (Real Estate Agent, Real), Andrea Duane (Team Leader, AD&Co), Emily McAllister (Broker), Erica Wolfe (Realtor, The Wolfe Team)
Real estate is all about connection, understanding your audience, and knowing everything you can about your market. In this dynamic panel discussion, top agents will share their most successful hyper-local marketing strategies that made them the trusted local agent in their city. This isn’t fluff, these are real tactics that have helped them connect with their communities, build brand awareness, and drive business growth—and they’re sharing it all with you. From creative social media campaigns to community engagement initiatives, you’ll walk away with actionable ideas ready for your unique perspective to elevate your local presence and make a lasting impact.
2:25 - 2:40 p.m. ET / 11:25 - 11:40 a.m. PT
Break
2:40 - 4:40 p.m. ET / 11:40 a.m. - 1:40 p.m. PT
The AI Revolution: How Tech is Making Real Estate Better
Tamir Poleg, Chief Executive Officer, Real
AI is changing the real estate industry in exciting ways, making it easier for agents to work smarter, connect with clients, and grow their business. In this session, we’ll explore how AI tools are helping with everything from marketing to predicting market trends. Join us for a conversation about what’s happening now, what’s coming next, and how you can take advantage of AI to stay ahead.
AI for Business Growth
Drew Thompson, Head of Real Academy
Do you want to learn how AI can help you leverage your brand and create marketing that truly makes an impact? In this session, you’ll uncover tangible tactics, innovative frameworks, and cutting-edge AI tools designed to simplify your processes and work smarter, not harder. Learn how to streamline your strategy, build your brand, and drive effective business growth with actionable insights.
Video Marketing: Reels, YouTube & Virtual Tours that Convert
Brad McCallum, Founder, The McCallum Group
In today’s digital world, video is one of the most powerful tools for capturing attention and converting clients. In this session, discover how to leverage Reels, YouTube, and virtual tours to market properties effectively and stand out in a crowded market. Learn from a real estate professional who has mastered the art of video marketing, using high-quality visuals and storytelling to attract buyers and drive engagement. Whether you're just getting started or looking to refine your strategy, this session will provide actionable tips to take your video marketing to the next level.
As Seen On TV: Real Estate in the Limelight
Moderator: Drew Thompson, Head of Real Academy
Panelists: Kofi Nartey (Executive Director, Real Luxury), Jason Mesnick (Principal Broker, Mesnick Dalto Group), Peter Lorimer (Chief Executive Officer, PLG Estates), Nicole Reed (Associate Broker and Team Leader, Nicole Reed Real Estate & Associates)
Success in real estate isn’t just about transactions—it’s about building a brand that stands out. In this dynamic panel, reality TV stars share how they’ve leveraged media exposure to elevate their businesses. Hear firsthand how being in the public eye has shaped their careers, opened doors to new opportunities, and presented unique challenges. This is a conversation you won’t want to miss!
The Marketing Multiplier System
Sharran Srivatsaa, President, Real
Unlock endless potential to amplify your marketing efforts with this dynamic session. Learn how to create a system that expands your reach and impact without increasing your workload. This presentation reveals strategies to maximize every marketing action, repurpose content effectively, and build a sustainable marketing engine that works for you. Discover how to turn a single effort into multiple touchpoints, ensuring your message resonates across all channels and delivers exponential results.
4:40 - 5:00 p.m. ET / 1:40 - 2:00 p.m. PT
Real Updates: What’s New, What’s Next
Tamir Poleg, Chief Executive Officer, Real
Dre Madden, Chief Marketing Officer, Real
Samir Dedhia, Chief Executive Officer, One Real Mortgage
Dominic Parikh, General Manager, Real Wallet, Real
Drew Thompson, Head of Real Academy, Real
Everything we do at Real is designed to support you! In this session, we’ll share the latest technology, marketing tools, agent programs, operational updates, and Real Academy resources—all created to make your life easier, help you grow, and expand your success. Don’t miss this opportunity to stay ahead and maximize what’s available to you!